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This web site states the following, "ABC Pendant by Yoko Kakuchi is Winner in Jewelry, Eyewear and Watch Design Category, 2016 201." We noticed that the web page stated " ABC Pendant by Yoko Kakuchi is Winner in Jewelry, Eyewear and Watch Design Category, 2016 201." It also said " 2017年4月15日にAdesign Award and Competition2016-2017年のWinner発表がありMOMOKAMEIのAlphabet Block Chatterペンダントが Jewelry, Eyewear and Watch Design Awardの部門で金賞を頂きました MOMOKAMEIお知らせ A. C aka Alphabet Block Chatter Digital Symbols. C aka Alphabet Block Chatter Digital Symbols." The header had ジュエリー as the highest ranking optimized keyword. It is followed by 結婚指輪, 婚約指輪, and ブランド which isn't as ranked as highly as ジュエリー. The next words jewel-town.com uses is オーダー. ダイヤモンド was included and could not be seen by search parsers.